![]() Kim Kardashian's 'vegan cheat meal' revealed! Reality star hits busy In-And-Out fast food store after Vegas trip gets cancelled (but covers up her 't*ts ' first) Love Island fans believe Kady McDermott has 'secret boyfriend' at home after accusing the influencer of being 'uninterested' The efforts are part of a plan aimed at re-marketing the building. Last month, the owners announced a $350million greening effort, complete with wind turbines and solar panels, along with plans for a 50-storey luxury hotel.įor tourists, glass-bottomed enclosed balconies on the 103rd Skydeck were opened earlier this month, giving visitors a 1,353ft look straight down. The new name isn't the only major change this year at Sears Tower. John Russick, a senior curator at the Chicago History Museum, said residents see skyscrapers like the Sears Tower, with its dominance of the Chicago skyline, as landmarks, sculptures and icons. Chicago is going to lose a big part of what is its identity and I don't know what's going to fill that space.' 'Just because it's a commercial structure doesn't mean it isn't historical. 'It is an icon, but I believe over time it will become known as Willis Tower and a name that we'll be proud of.'Īlex Lucas, 29, an Arlington Heights business systems analyst who works near the skyscraper, was so displeased with the name change that he started a website 'The people of Chicago do value history,' he said. 'It is controversial to a lot of people,' said John Huston of American Landmark Properties. The tower's owners acknowledge it will take time for some people to accept the new name, but are confident it will happen eventually. I think it's disorienting to try to change the name.' It would be like trying to change the name of the Brooklyn Bridge. 'I don't think people are going to let go,' Mr Lozito said. Getting the public to accept the Willis Tower name will be all the more difficult because the company is British and not immediately recognised by most Americans, he said. Many New Yorkers still refer to the Sony Building as the AT&T Building, said William Lozito, head of Minneapolis-based brand naming company Strategic Name Development. They can be turned into money and that's what the new owners are doing.'īut the public hasn't always taken to renamed skyscrapers. 'Naming rights are an asset of the building. 'Skyscrapers are really buildings that are about money,' Willis said. People are mistaken when they see tall buildings as symbols of a corporation, she said. The skyscraper is now owned by property investment group American Landmark Properties.Ĭarol Willis, founder and director of The Skyscraper Museum in New York, said historically, skyscrapers have been ever-changing buildings and businesses within themselves, acting as a commodity to compete for high rents and tenants. 'In Chicago, we hold fast,' she added as she queued for the tower's Skydeck. It's part of Chicago and I won't call it Willis Tower. Teacher Marianne Turk, 46, said: 'It's always going to be the Sears Tower. The 110-storey tower opened in 1973 and took its name from its original tenant, Sears Roebuck and Co., which moved out in 1992.Īmid controversy in Chicago, a Willis Group spokesman said the company understood the 'sentimental attraction to the Sears Tower name', but pointed out that the company was bringing hundreds of jobs to the city. Willis or won't it? The Sears Tower has been renamed Willis Tower
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